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Credible vs. Sigma

Sigma put a spreadsheet over the warehouse and it works — including agents that run inside your own warehouse. Credible is the open analytics engine underneath, serving governed meaning to any surface rather than one interface.

How Sigma describes itself

What Sigma is

Sigma is warehouse-native BI with a spreadsheet interface: live queries against your cloud warehouse, writeback and automation, and Sigma Agents that run inside your warehouse within its existing security and governance.

Credible and Sigma compared across 12 dimensions.

Category
Credible
AI-native analytics engine with an integrated data stack
Sigma
Warehouse-native BI with a spreadsheet interface
Who it is built for
Credible
AI product and analytics teams, plus anyone who works with data — spreadsheet users through ML engineers
Sigma
Business users who would rather work in a spreadsheet
Primary interface
Credible
The agent you already use, over MCP — plus Workspaces, notebooks, reports and data apps for the people who want a UI. All of them consume the same model rather than being the place it lives
Sigma
Its own UI — a spreadsheet over live warehouse queries
Modeling language
Credible
Malloy — a modeling and query language with imports, inheritance, and public and private members
Sigma
Spreadsheet formulas over Sigma’s in-product model
What is open
Credible
Open core. Malloy is open source, and we build and maintain Malloy Publisher, the open-source server for Malloy models. Your model is code in your repository, and Credible is in the Apache Ossie ecosystem for semantic interchange
Sigma
Vendor-owned model, running on your own warehouse for compute
How the model gets built
Credible
A coding agent with open-source MCP tools and agent skills, capturing context from where it already lives
Sigma
Built in the spreadsheet interface as people work
Governance
Credible
Governance as code. Access rules are annotations in the model itself — versioned, reviewed and composable like any other code
Sigma
Inherits warehouse permissions, with row-level security configured in Sigma
Materialization and caching
Credible
One annotation on the source, in the same file as the logic it materializes — no derived-table block, no rollup definitions, no refresh triggers, no orchestration run to schedule. Optional per source: query your own warehouse directly, or hold a source hot in Credible’s in-memory serving layer, which is how a team on Postgres gets fast serving without buying a warehouse to get it
Sigma
Pushes queries to the warehouse live and caches results; materialization is the warehouse’s job
How an agent finds the right data
Credible
Search. Typed targets — source, dimension, measure, view, even a dimensional value — are matched against an index of the model and come back ranked, so an agent asks for what it needs instead of picking a model and touring it
Sigma
A Search tool alongside Analyze and Build, so finding data is a search rather than a walk
Where the model can be used
Credible
One model served to every surface — agents over MCP, plus APIs, an SDK, embedded dashboards, notebooks and HTML data apps. Results carry an interactive UI resource (MCP Apps, the official extension), so a client that supports it renders a real chart or table instead of the model re-narrating rows
Sigma
The Sigma UI and embeds; Sigma Agents run inside your own warehouse
Scale and portability
Credible
Built for globally distributed, high-availability workloads. Warehouse-agnostic on open-source Malloy — BigQuery, Snowflake, Postgres, MySQL, Trino, Presto and DuckDB, which also reads Parquet straight out of object storage including Azure Data Lake — so the model travels
Sigma
Compute is your warehouse, which scales well; the model lives in Sigma
What you pay for
Credible
Usage, not seats — unlimited users on every plan, so adding people never changes the bill. Metered per organization on tokens, bytes processed, bytes served and hot storage, starting free. Your own agent’s tokens are never billed, and a query that runs on your own warehouse is not metered for the scan — only for the result it hands back
Sigma
Sales-led role-based seats, with the AI features bundled into the seat rather than metered

A different premise

Where Credible takes a different approach

These are differences in what each product set out to be, not faults in Sigma. Credible was built the other way around from a BI tool: capture what your data means, enrich it into a governed model in open-source Malloy, and serve that meaning over MCP to the agent you already use — with a UI of our own available, but never assumed.

Two answers to where logic should live

Sigma puts building in reach of anyone who can use a spreadsheet, and the logic lives where the person is — in formulas and workbooks. That is the whole reason it gets adopted. Credible takes the other side: one versioned, reviewable model in Malloy with imports and inheritance, so a definition does not fork per workbook. Which is right depends on whether your harder problem today is access or agreement.

Open source, and portable

Sigma runs compute on your own warehouse, which is a genuinely good architecture, and its model lives in Sigma. Credible is open core — open-source Malloy across seven warehouses, served by Malloy Publisher, which we maintain in the open — so the meaning is a file you keep whatever else changes.

Every surface, or one very good one

Sigma Agents work inside Sigma’s world, which is a coherent design when the spreadsheet is where the work happens and lets them run agents inside your warehouse boundary. Credible delivers the same governed context to agents over MCP and to APIs, embedded dashboards, notebooks and data apps, so one definition serves all of them and people can stay in whichever surface they already work in.

The unglamorous parts

Access rules declared as annotations in the model, globally distributed high-availability serving, and materialization as one annotation, held hot in our serving layer rather than a cache you operate. Sigma pushes compute to the warehouse on purpose, which is why it has so little to run. We took it on because production agent traffic is the load we set out to carry, and because a source can then be served fast without the warehouse being the thing that makes it fast.

Other comparisons

Compare Credible with the rest

Capability claims about Sigma were checked against public sources in August 2026. Products in this category change quickly — confirm anything decision-critical with the vendor. Sources: Sigma Series E — SiliconANGLE, Sigma; Sigma Agents and ARR — Sigma announcements; Warehouse-native architecture and security model — Sigma documentation.

Ready when you are

Bring your own data and judge for yourself

See what a governed model looks like when agents, not dashboards, are the primary consumer.